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Plushwalk 12mm underlay – 2023 Flooring Innovation Winner

Plushwalk 12mm underlay – 2023 Flooring Innovation Winner

If you’re going spend money on carpet underlay, you may as well spend it on an award winner.

Take to the podium, Plushwalk 12mm. 👏

Deemed as one of the best carpet underlays currently on the market, this premium product was recently named as a winner in the ‘Underlays and Accessories’ category of the 2023 National Flooring Innovation Awards. And it’s an accolade we believe is very well deserved.

Since its launch in 2018, this prestigious award scheme has gained real respect in the flooring industry. Judged by a panel of independent flooring leaders, its awards are now regarded as a true badge of honour – awarded to only the most innovative, unique and exceptional products.

Here we take a closer look at why Plushwalk 12mm Underlay is such a worthy winner.


Plushwalk 12mm carpet underlay - 2023 Flooring Innovation Winner


All credit to the memory foam

The key to this leading underlay’s success is its unique construction. Crafted using advanced memory foam technology, it outperforms standard PU foam underlays in several key areas.


  • Luxurious underfoot comfort

Measuring 12mm, Plushwalk certainly wins the gold medal for being the thickest carpet underlay currently available. Coupled with the fact that it’s made from such a high-grade (and expensive!) material, it offers an astonishing level of comfort – that all other underlays struggle to match.

The memory foam itself has an inherently spongey ‘bounce back’ feel. As a result, it boasts an incredible comfort rating of 5++ and creates a luxurious soft and sinking feeling underfoot.


  • Superior performance

Plushwalk 12mm is an extremely high-specification product.

In fact, in terms of performance, it supersedes its competitors in pretty much every way. It offers excellent thermal insulation, with a 3.5 TOG rating. It can reduce impact and airborne noises by up to 49 db. And it excels in all indoor air quality tests, showing low levels of VOCs (volatile organic compounds) and formaldehyde.


  • Perfect density with memory foam

Unlike most other underlays, Plushwalk 12mm carpet underlay offers the perfect balance of comfort and durability. Made from memory foam, it also manages to retain its soft, luxurious underfoot feel.

It can withstand significant wear and tear and acts as a fantastic shock absorber, making it a great option for heavy-traffic areas of the home – all without sacrificing its trademark ‘plushness’.


  • Unrivalled compression recovery

This award-winning underlay excels in terms of improved compression recovery.

Under compression testing (in line with BS5808:1991 standards), most standard foam products are found to recover by approximately 78%. But Plushwalk underlay significantly raises the bar – with its unique memory foam construction recovering by up to 92% under the exact same conditions.

There are several benefits to this.

Not only does it make it much better at resisting furniture indentation marks, it also allows it to maintain its thickness – extending its overall lifespan and enhancing its comfort even further.


  • Integrated damp-proof membrane

As an added bonus, Plushwalk 12mm also features an integrated damp-proof membrane.

This acts as an extra barrier between the subfloor and the carpet, helping to protect the carpet against any moisture and preventing any accidental spillages from going through to the subfloor. In turn, this can help to improve the longevity of your carpet – even where dampness may be an issue.


  • Environmental credentials

This is one of the main hallmarks of a flooring innovation award winner.

A product that innovates in environmental technology or makes an environmental improvement to an existing product – and Plushwalk underlay certainly ticks the eco-friendly box.

Despite offering superior levels of comfort, durability and performance, it’s kind to the planet – boasting a 100% recycled foam content, which is 100% recyclable after it’s been used.


Not the only award-winner in our line-up


Award-winning underfloor heating underlay


ThermalStream®, our recommended underfloor heating underlay, has also previously won a National Innovation Flooring Award.

In 2022, ThermalStream® Underfloor Heating Underlay was crowned the ‘Gold Winner’ – deemed the ‘best of the best’ in its category for its luxurious and future-forward features.

Whilst most underfloor heating underlays are thick and sacrifice greatly on comfort, ThermalStream® wins the battle thanks to its clever technology. Not only does it measure 10mm thick (making it the thickest product of its kind), it’s made from flame-retardant foam with punched holes. Which means, it allows heat to transfer quickly, whilst also maintaining a soft underfoot feel.

Another deserved winner, available to buy online in our store.


Buy your award-winning underlay today

Only want the best for your next flooring project?

It’s official, Plushwalk is the no.1 choice.

It may be a prestigious award-winner and the ‘gold standard’ of carpet underlays, but it’s still priced competitively, currently available for £6.99 per m2. And it’s perfect for a wide range of home-based and commercial projects, making it our top recommendation for most customers.

Further information on Plushwalk 12mm Underlay – and its outstanding credentials – can be found throughout our website, including in our previous blogs ‘5 reasons to invest in Plushwalk’ and ‘Which is the best carpet underlay for 2023?’. So if you’re still unsure, it’s worth taking a look.

Or if you’d like tailored advice, you’re welcome to get in touch at any time.

Underlay is our specialist subject, here at Carpet Underlay Shop. After a quick chat, we should be able to point you in the right direction, whether that be towards Plushwalk 12mm, ThermalStream® or one of the many other leading products in our line-up.

Simply give us a call on 0203 887 0994 to speak to a member of the team. Or if you prefer, send an email to and we’ll respond to your enquiry as soon as possible.


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  • Alex Illidge